If you have a website, then you want people to be able to find it when they search for you by name, industry, company, location or a combination of the above.  SEO (Search Engine Optimization) is the general term used to make a website search engine friendly.  And that is another way of saying that search engines like Google can find easily find your site.  This is achieved by impementing a series of essential steps in the design of your website.   Advanced SEO simply refers to taking additional steps to ensure that your website is more easily found than your competitor's site.  Your aim is to make your website appear higher up in the search results.

PPC (Pay Per Click) is a term used to describe Google's advertising system in which you purchase your page rank rather than relying on SEO to determine it.  With advanced SEO, you see increased sales or opt-ins over several months whereas with PPC, you can achieve results within days.The result of a sustained SEO campaign means getting your website listed at a progressively higher position on the search engine pages over time.

With PPC advertising, you can boost your position to the first or second page almost instantly, provided you are willing to outbid other advertisers for the same keyword.  In PPC advertising, you only pay when someone clicks on your ad.

You can do both SEO and PPC at the same time if your budget permits

Here are the main differences between SEO and PPC: